Senior Web Developer, eight years in. I build and maintain three DTC storefronts end to end for growing and established brands, plus the lifecycle, SEO, data, and AI systems underneath them. I write the Liquid and the checkout logic myself, and the internal tools the rest of the team relies on. Equally at home leading development, running ecommerce, or building AI into internal workflows.
Production code shipped end to end, plus the internal tools the wider team runs on: audit pipelines and revenue dashboards.
Scope spans Shopify Functions, full platform migrations, and a Postgres data warehouse feeding operational reporting.
Six disciplines across development, ecommerce operations, and AI, delivered end to end across a multi-brand DTC portfolio.
Online Store 2.0, Liquid, JSON templates, Metaobjects. Architected and shipped to production.
Stackable discounts, dynamic shipping thresholds, conditional promotions. Fully compatible with Checkout Extensibility.
Engagement-tiered Klaviyo segmentation, deliverability-first sending, send-time optimization, and a 100K-order LTV cohort analysis.
Audits, redirects, structured data, content pruning, cannibalization. Adapted to Google Core Updates.
Internal ecommerce operations platform: SEO audit snapshots, a Klaviyo revenue warehouse, a content-brief pipeline, Ads reporting.
Claude, GPT-5.5+, and local models used inside real workflows in Cursor and VS Code. Content and SEO pipelines, data audits, and internal tooling.
Three live Shopify Plus storefronts at Cheef Holdings, built and maintained end to end across development, checkout, and lifecycle.
The flagship storefront. A guided dosage quiz that gets a first-time buyer to the right product, tiered Klaviyo flows that follow the actual purchase, and a churn-reduction subscription model.
Checkout Extensibility promotions running on Shopify Functions, and a subscription flow rebuilt to reduce churn on the vegan CBD gummy line.
Full catalog, customer, order, and subscription migration from WooCommerce to Shopify Plus, including SEO redirects, with zero revenue loss and no ranking regression.
A single internal app consolidating operations across the portfolio into one system of record. Next.js, TypeScript, Postgres.
Lead end-to-end Shopify Plus development across three DTC brands, and build the data and lifecycle systems the rest of the team depends on.
Delivered Shopify Plus and WooCommerce storefronts end to end for DTC clients: CRO-focused UX, technical SEO, and headless builds.
Shipped production React features and components, and re-engineered API usage for reliability: request reduction, rate-limit handling, and exponential backoff.
Foundations in CS, recognized with the College of the Sequoias Honor's Scholarship.
Contact details available on request.
Senior and lead Shopify developer, ecommerce engineering, ecommerce manager, and AI implementation for internal tools and other AI development. Based in Los Angeles, open to remote. Happy to talk through what you're hiring for.